Dom Kennedy x Adidas LA

The Adidas Key city Los Angeles team connected with CNC to build a commercial strategy that would increase the brands community impact within stores supporting the multicultural communities of LA.

Services
Activation Strategy | Content Creation
Client
Adidas
Location
Los Angeles
Date
2019

Our strategic approach for this project centralized around the need to quickly establish authenticity as the core synergy guiding the curation and executive production of the campaign.

As active and present members of the targeted community our team promptly identified the best approach for adidas to properly and genuinely connect with the diverse cultural landscape of Los Angeles.