SiR Chasing Summer

RCA Records reached out to the CNC team to curate an immersive activation that would highlight the 3rd studio album release “Chasing Summer” from their newly signed recording artist SiR. Our team met with the RCA and TDE senior management in Los Angeles to imagine the vision for this experiential space. Our goal for this projects was to deliver a cutting edge, memorable, and a little unorthodox event concept that brought the essence of SiR's album to the private audience.

Event Production
RCA Records and Top Dawg Entertainment (TDE)
Hubble Studio, Los Angeles

Through a quick strategy brainstorm, we developed this crazy idea to bring an airplane to the center of the party. Our design team spent 6 hours building this massive airplane while our creative strategy team worked to create an immersive experience for SiR's audience.

Our collaborative process for SiRs Album listening event, brought a fresh identity and platform to SiR's brand, establishing an impactful impression on his core audience and new fans.This ultimate mile high club 4-D experience was brought to life through our partnership with Hubble Studios, Los Angeles and a dedicated staff of constructors and show runners.