Adidas Creators Corner

CNC's partnership with Adidas North America was centered around the brands need to build community trust and brand awareness for their flagship location on Melrose Avenue in Los Angeles.

Services
Activation Strategy | Brand Development
Client
Adidas Melrose
Location
Los Angeles
Date
2018

This vision lead to an integrated 4-part activation series that provided compensated opportunities for local community creatives to share their talents with an audience of welcoming supporters. With each event we were able to highlight a different form of creative expression.

From local poets and local women entrepreneurs, to Grammy Award winning music producers Hit-Boy and Focus, the impact not only elevated the community, it also brought the core LA's creative community directly to the doorsteps of adidas.