SiR – Making the impossible, possible.

Design & Activation Strategy

RCA Records reached out to the CNC team to curate an immersive activation that would highlight the 3rd studio album release “chasing Summer” of recording artist SiR. Our team met RCA and TDE in Los Angeles to imagine the vision for this experiential space. We wanted the design to be cutting edge, memorable and a little unorthodox.

May 21, 2020 by

Through a quick strategy brainstorm, we developed this crazy idea to bring an airplane to the center of the party. Our design team spent 6 hours building this massive airplane while our creative strategy team worked to create an immersive experience for SiR's audience.

Our collaborative process for SiRs Album listening event, brought a fresh identity and platform to SiR's brand, establishing a lasting impression on his core audience and new fans.

This ultimate mile high club 4-D experience was brought to life through our partnership with Hubble Studios, Los Angeles and a dedicated staff of constructors and show runners.