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Brand Strategy & Design Agency
Adidas FlagShip Store, Los Angeles

Creating Creators Corner

  • Design
  • Cultural Relations
  • Messaging Strategy
  • Activation Strategy
CNC’s collaboration with Adidas North America team was centered around building community brand awareness for their flagship location on Melrose Ave in Los Angeles, CA.

Due to remodeling, their doors closed which created a sense of urgency to rebuild community engagement and expected KPI success.

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CNC created a four- part activation series titled the “Creators Corner,” curated to increase community awareness and trust in the Adidas brand. Our vision was to cater to the community’s need to indulge in local creative fun. Our strategy positioned the store to lead in sales and become the epicenter for progressive creative culture, during the span of the activation series.

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