CNC created a strategy that would be authentic to the culture of these specific LA communities, while staying true to the Adidas 3 stripe DNA. Our secret ingredient used to lead this campaign was our relationship with key influencers, which in this case was our friend and local LA rapper Dom Kennedy.
Joining these two brands allowed CNC to curate an impactful commercial campaign and activation series that enhanced Adidas relevancy and visibility to a broader and more diverse audience.
