After gathering all of the discovery information, our design team worked to build a brand identity for 110 that would attract the projected target audience. Our logo design, web design, color palette and messaging material gave 110 the look, feel and strategic tools to compete and lead the market it would enter in.
Adidas FlagShip Store, Los Angeles
adidas x Dom Kennedy Commercial Campaign
- Cultural Relations
- Messaging Strategy
- Activation Strategy
The Adidas Key city Los Angeles team connected with CNC to build a commercial strategy that would increase brand impact within stores serving multicultural communities.
Our team quickly understood the objective of creating a strategy that would be authentic to the culture of these specific LA communities, while staying true to the Adidas 3 stripe DNA.